HTC Status Social

VENUE: Paramount Studios, Stage 18

AUDIENCE: Celebrities, special guests, and invited public.

• Launch of the Facebook-enabled HTC Status phone

• Hosted on the historic Stage 18 at Paramount Studios

• Produced by Bounce, with direction and partnership of Fathom Communications

• Streamed live online on the HTC USA Facebook page

• Included a live performance by Grammy-winning performer, Usher

Bounce helped HTC launch it’s newest phone, the Facebook-enabled HTC Status, with an all-out party in Hollywood. Dubbed the HTC Status Social, the event was streamed online to HTC’s Facebook page and allowed viewers to pick their own angle out of four live cameras. At the event, guests could take the ultimate Facebook photo and see it appear on the giant, encompassing screens around them. Custom animations and graphics highlighted the phone itself and its connection to Facebook and enveloped guests in the experience. On the red carpet, guests included Demi Lovato, Lauren Conrad, and of course Usher himself, among many others.

(Photos by Nadine Froger Photography)

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