MOCA: “The Artist’s Museum Happening”

VENUE: MOCA, Downtown Los Angeles
AUDIENCE: A-List Celebrities, Artists, Museum Supporters, National and International Media

• MOCA’s Annual benefit re-conceived as a “Happening”
• Featured Doug Aitken’s work of art, “We”
• Produced by Bounce, in coordination with Doug Aitken

The centerpiece of this event was an art installation in the ceiling featuring 2,400 feet of white PVC pipe and Versatube lighting fixtures. The event included a sit-down dinner and a musical performance by Beck, Devendra Barnhart and Caetano Veloso. The entire evening was an immersive experience for guests, as entertainers played on “sonic tables” and every piece of the design was considered a work of art.